GOLD WATCHES IN THE SPOTLIGHT: STRONG VALUE GROWTH IN JEWELLERY MARKET DESPITE HIGH PRICES

In a period marked by soaring gold prices and strong overall demand for the precious metal, the luxury jewellery sector which officially includes gold watches has shown impressive resilience. Even as higher prices affected purchase volumes, the total value of jewellery demand reached record levels, underscoring the enduring appeal of gold timepieces and jewellery.

The World Gold Council, the authority on global gold markets, explicitly defines jewellery demand as End-user demand for all newly-made carat jewellery and gold watches, whether plain gold or combined with other materials.

According to the World Gold Council’s latest Gold Demand Trends report, total gold demand reached a historic high, surpassing 5,000 tonnes for the first time. Investment demand was the primary driver, but the jewellery category encompassing gold watches remained a significant part of the market. Jewellery demand volumes declined due to elevated prices, yet the value of global jewellery demand rose substantially to a record US$172 billion.

The average gold price hit record levels during this period, creating a challenging environment for volume sales in price sensitive markets. Despite this, consumer sentiment toward gold jewellery and watches stayed very positive. Many buyers continued to view these items not only as beautiful accessories but also as stores of value and symbols of status.

Gold watches hold a unique position in this segment. Crafted from solid gold or paired with premium materials, they combine artistry, functionality, and investment potential. In major markets across Asia, the Middle East, and beyond, purchasing a gold watch represents both personal luxury and a prudent financial choice.

Key Figures at a Glance

Total gold demand: Record high above 5,000 tonnes

Jewellery demand value: Record US$172 billion

Gold jewellery including watches showed strong value growth despite volume pressure from high prices